J Russell Gill III joins the La Sportiva Mountain Running Team
La Sportiva bolsters its mountain running lineup, welcoming one of the country’s most influential runners to its team.
BOULDER, Colorado - February 10, 2010 - For over 80 years, La Sportiva has been the world’s premier supplier of technical and innovative footwear. Today, La Sportiva announced that ultrarunner J. Russell Gill III has joined its Mountain Running Team.
In 2003 La Sportiva formed the premier trail running team in North America. The idea was to support and grow the sport by supporting the people who are the heart of the sport. Each year 35 professional athletes push the boundaries of personal achievement and enjoyment, learn how to go higher, further, and faster, and share their experiences with others.
“I am very excited to run for a team that includes such tremendous athletes. Throughout La Sportiva’s 80-year history, they have been dedicated to the mountain running and ultra scene” said Gill. “I feel that the vibe at La Sportiva is the best of any running company that I have had the opportunity to represent. They look to all their athletes to provide feedback and direction in order to create the best possible products. I’m a big believer that innovation is a cooperative process and look forward to working with the La Sportiva team. I try everyday to promote a healthy balanced lifestyle through running and encourage as many people as possible to “Get out and Get Moving”.
Gill, the owner of such successful businesses as Charlottesville Running Company and Bad to the Bone Endurance Sports, looks forward to working closely with the La Sportiva Design and Development team on footwear. Gill and his partner, Francesca Conte, maintain a very active and busy lifestyle. When not running, they Co-Host the radio show “Get Moving Charlottesville”, coach runners of all abilities, direct over 16 running races annually and have been featured on the Discovery Channel as one of the Country’s top endurance couples.
About La Sportiva
La Sportiva’s mission is to bring the best technical footwear to explore the outdoors. For 80 years we have been producing innovative footwear and we are looking forward to the next 80 years. Produced and designed in a small mountain town at the foot of the Dolomites, La Sportiva supports 140 families in a unique and enviable environment. Everyday the mountains surround the people who handcraft your shoes. Being mountain based and family run allows us to draw on eight decades of experience handed down through the generations. With this heritage we can focus on the future and meld new technologies, ideas and innovation with our rich knowledge of shoe making to give you the most amazing products on the market. Products that let you go where you dream to go, do what you dream to do and live how you want to live.
For more information on the La Sportiva Mountain Running Team and La Sportiva, check out www.sportiva.com